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Celebrity Extras Franchise Opportunity
PROFILE
INTRODUCTION
CORPORATE GOALS AND OBJECTIVES
AD SALES AND FORECAST CHART
THE CELEBRITY EXTRAS AD RATES
ELECTRONIC BULLETIN BOARD RATES
JP'S CONCERT REVIEW LOGO AD RATES
START UP INVESTMENT
MARKETING START UP KIT
FRANCHISEE QUALIFICATIONS
TAKING THE STEP TO FUTURE SUCCESS
THE NEXT STEP

PROFILE

The Celebrity Extras magazine is an exclusive global online entertainment magazine targeting visitors between the ages of 19 to 39. Although the Celebrity Extras magazine is a relatively new publication officially launched as of August 1, 2001, it is currently receiving 3 hits every 7 minutes. We are confident our site will continue to grow. More specifically, with the high volume of traffic our website is currently experiencing we anticipate that by the end of 2003 more than 500,000 people will be visiting the Celebrity Extras website. With numerous entertainment sections being added each day, it's only a matter of time before the Celebrity Extras website expands and takes off in more ways than one. Furthermore, we predict the magazine's current eighty-five page publication will expand to a one hundred and fifty page site within the next 6 months.

Our magazine's success is simple. One of our most effective marketing assets is the product itself i.e. the Celebrity Extras magazine website. Our online magazine features a wide variety of interesting contents, from exclusive celebrity news articles right through to video and photo releases on some of the top performing recording artists in the world i.e. Celine Dion, Ringo Starr, Cher, Backstreet Boys, Tina Turner, U2, Britney Spears, Bon Jovi, Faith Hill, Rod Stewart and Janet Jackson just to name a few. With our site, the audience is able to enjoy listening to their favourite artist's soundtrack in the background while reading about their latest concert performance. Provided the reader's system is appropriately equipped, the visual and audio entertainment site is second to none.

Our magazine has also featured some of the hottest international concerts and show reviews from artists throughout the world. This includes live and never before seen raw video film footage of some of the world's hottest superstars live on stage. Check out Ringo Starr and his Allstar Band's worldwide 2001 press conference, hosted by Casinorama on July 24, 2001. Celebrity Extras also profiled Faith Hill live at the grand opening of Casinorama's new music theatre on July 16, 2001. We also have exclusive film footage of the Euro Freestyle Invasion Party live from The Docks nightclub starring Belgium singing sensation Sylver on November 9, 2001. As another special highlight, the magazine includes live film footage from the fabulous Club Ra in Toronto, Canada on November 23, 2001, starring the beautiful and sexy German sweetheart, Diana Fox.
The Celebrity Extras online magazine offers readers a number of other fabulous and exclusive entertainment sites such as the "Hottest Babe" and "Hunk of the Month" contest site. To preview this month's poster babe and hunk of the month, log on to www.celebrityextras.com and link on to "Poster Studio".

The fun and excitement continues with our online contest section where visitors can win some fabulous sports and entertainment "Night On The Town" prize packages.

In March 2002, we are planning to add two new sections namely, a Special Birthday Wishes section and a Wedding Greetings section. These new sections will offer people the opportunity to post special wedding or birthday congratulatory messages for only $20.00 Canadian plus g.s.t. for a whole year. Yes, a whole year! As a further bonus, both the writer and the recipient of the message will qualify to win the Celebrity Extras 2002 grand prize of a special JP Sports and Entertainment Prize package for 4, valued at over $3000.00 Canadian plus taxes. This special JP prize package will include 2 pairs of centre ice box seats to watch the Toronto Maple Leafs contend for the Stanley Cup this year, 4 v.i.p. after-game guest passes to one of the most popular nightclubs in Toronto, Indian Motorcycle, plus transportation for the evening in a big beautiful, white super-stretch 10-passenger limousine. As a special bonus, the top 11 runner-up messages will be featured in our 2003 Wedding and Birthday calendars.

The Celebrity Extras magazine also provides a forum for up and coming young writers to have their articles published and featured on our online magazine. The topics and columns are all open to new ideas and inspirations.

Lastly, we take a great deal of pride in publishing a first class worldwide business section. This business section has been specifically designed to provide our advertisers with a free link to their own company website.

As you can see, the Celebrity Extras online magazine does not miss a beat. We strive with pride to provide our global readers with the best entertainment coverage a free online publication can possibly offer. Once you have had the opportunity to visit our website, you will see for yourself that we have spared no expense in the creation and design of our exclusive online magazine product. We hope we have given you more insight into what our online magazine concept can offer. In the following pages, we will profile for you how the Celebrity Extras franchise system actually works and how you can be part of this exciting and challenging new venture.

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INTRODUCTION

A Celebrity Extras franchise offers all enterprising individuals the unique opportunity for personal success with a simple, turnkey operation. A Celebrity Extras advertising franchise system is unlike any other in the world. Our concept is simple; we sell low cost advertising to businesses anywhere in the world for a period of 12 months as opposed to selling ads in a daily or monthly paper or magazine. We are confident that we offer a fabulous and exciting new advertising vehicle in which businesses can successfully promote their product or service. We strongly believe that with our system and affordable, easy-sell advertising product, franchisees have the unique opportunity to share into a lucrative advertising empire.

N.B. Celebrity Extras makes no promises or guarantees. Success is achieved through the individual efforts and commitment of the franchisee. You are in control of your own future.

MORE THAN A FRANCHISING SYSTEM

A Celebrity Extras franchise offers these exciting benefits:

  • Access to the Celebrity Extras trade mark and logo.
  • A low cost and effective advertising solution that is easy to sell to both small and large cap companies.
  • A concise and comprehensive system that is easy to operate.
  • A non-restrictive system that provides latitude for individualism and creativity.
  • No territory restrictions or limitations.
  • Low franchise entry fee of $2,995.00 Canadian plus taxes.
  • No royalty fees to pay other than a low fixed processing fee per ad sold or renewed.
  • Minimal overhead and daily expenses to run your business.
  • Unlimited growth potential by duplicating and creating an accumulation of accounts each year.
  • Exclusive control of your own work schedule and income forecast goals for both short and long term plans.
  • A system that can be conveniently operated from home and that offers all the tax incentive benefits of a home-based business.
  • Management training, support and assistance.
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CORPORATE GOALS AND OBJECTIVES

The Celebrity Extras corporate goal is to form a franchise network team of 1500 Celebrity Extras Advertising franchises worldwide by the year 2007. We project, as a whole, the Celebrity Extras magazine will exceed over fifty million dollars of gross business globally within the next 5 years.

A Celebrity Extras franchise system is not only affordable but also simple and easy to operate and manage. It is positively an excellent long-term investment venture. We strongly believe, by selling low cost affordable website ads to both small and large cap companies alike, we will quickly generate huge advertising interest especially with our special half-price promotional business card size ads offered at $149.95 Canadian plus g.s.t. for a whole year term.

No other online advertising magazine can compete with our ad costs nor provide the long-term exposure our magazine can for businesses. A business card size ad displayed in any other media form for an entire year would cost a fortune. Advertising in major newspapers and magazines is considerably more expensive than what an ad would cost on our Advertising Highway site. The benefit of advertising in our online magazine is that the advertiser receives ongoing exposure 7 days a week, 24 hours a day, 365 days a year all for as low as $149.95 Canadian plus g.s.t. [Please refer to our advertising chart for a complete list of rates.]

In order to ensure our corporate goals are met within the next 5 years, we have incorporated a grand opening advertising promotional campaign in year 1. This promotion will allow the advertiser a 50% discount on all size ads offered by the Celebrity Extras online magazine. Our 50% discount rate has been specifically created and designed to help generate the franchisee's annual advertising sales goals. A boost primarily in year one will help carry over a franchise in years to come. We believe a franchisee selling just one promotional display ad a day at a cost of $149.95 for the next 5 years would generate a gross income of $156,187.50, not including any advertising renewals in years 2, 3, 4 or 5. [Please refer to Ad Sales and Forecast Chart.]

N.B. The above gross income amount of $156,187.50 is based on ad sales of 250 per year over a 5 year period and includes deduction of the applicable $25 fixed processing fee payable by the franchisee per ad sold or renewed.

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AD SALES AND FORECAST CHART

The figures below reflect income based on our lowest advertising rate i.e. our promotional business card size rate of $149.95 plus g.s.t. for 1 year of advertising.

The beauty of our advertising system is that the franchisee's only fixed expense is a $25.00 processing fee per ad sold or renewed which leaves the franchisee with a net profit of $124.95 per ad sold or renewed. That translates to over 900% return on your investment in the first year alone if a franchisee achieves the sales forecasts as per the chart below.

N.B. Our sales figures below are based on 50% of your advertisers renewing in each following year.

YR 1 250 display ads = $31,237/yr of net income

YR 2 375 display ads = $46,856/yr of net income

YR 3 562 display ads = $70,222/yr of net income

YR 4 843 display ads = $105,333/yr of net income

YR 5 1264 display ads = $157,937/yr of net income

N.B. The above income figures are displayed for illustration purposes only and provide no guarantee as to the potential earnings a franchisee can generate. Success is solely dependant on the franchisee's individual efforts, commitment and dedication to establishing and achieving his or her set goals and objectives over a 5-year period.

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THE CELEBRITY EXTRAS AD RATES

All advertising rates listed below are in Canadian dollars and provide the advertiser with 1 full year of online advertising.

SIZE REG. RATE PROMOTIONAL RATE

Bus. Card Size - 2" x 3" $300.00 $149.95 plus GST

Twin Pack - 4" x 3" $600.00 $300.00 plus GST

Quarter Pg. - 6" x 4" $1200.00 $600.00 plus GST

Half Pg. - 6" x 6" $1500.00 $750.00 plus GST

Full Pg. - 9" x 6" $2000.00 $1000.00 plus GST

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ELECTRONIC BULLETIN BOARD RATES

To preview our Celebrity Extras "Electronic Bulletin Board", go to www.celebrityextras.com and link on to JP Videos, the Sylver film production. This is a fabulous and unique way of marketing an advertiser's business.

Advertisers can have their company name scrolling across the top of the artists' film footage every 60 seconds for a special promotional rate of only $3000.00 Canadian plus g.s.t. for a period of 5 years which amounts to $50.00 a month. The regular rate for this type of advertising is $6000.00 plus g.s.t. for the 5 years.

N.B. The terms of this 5-year campaign requires payment in full. Electronic Bulletin Board Ads require 60 days advance booking.

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JP'S CONCERT REVIEW LOGO AD RATES

Advertisers can also choose to promote their business logo on any one of JP's concert review pages for as little as $250.00 plus g.s.t. per year.

  • Bonus: Advertisers that commit to a 5-year campaign, qualify for a further 5% discount over and above these promotional rates.
  • Advertisers that commit to a 5-year campaign are protected against any price increases that may occur during the next 5 years.
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START UP INVESTMENT

PROMOTIONAL FRANCHISE FEE . . . . . $2,995.00 Canadian plus g.s.t.

REGULAR FRANCHISE FEE . . . . . . . $6,000.00 Canadian plus g.s.t.

N.B. Special promotional fee will be offered to the first 12 people to purchase a Celebrity Extras online worldwide advertising franchise system.

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MARKETING START UP KIT

Included in our franchise entry fee are the following marketing start-up items:
  • 1000 Celebrity Extras business cards

  • 1000 Celebrity Extras promotional flyers

  • 500 letterheads and envelopes

  • 500 sales forms

  • A pair of Celebrity Extras removable magnetic car signs

  • 4 hours of on site training

  • An official, exclusive Celebrity Extras media jacket

  • The opportunity to obtain special complimentary media guest passes to cover major sporting and concert events in your city or state

  • A fabulous online magazine product to easily sell to small and large cap companies

  • A 7/24 central support line, 1-877-900-4300, to assist advertisers and franchisees alike

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FRANCHISEE QUALIFICATIONS

Qualifying for a Celebrity Extras.com franchise is simple. Our system is so straightforward that all a franchisee requires to succeed is:
  • A dynamite and outgoing personality
  • A professional person with a strong work ethic
  • A mature, self-motivated and dedicated individual
  • A self-confident, well-organised and creative person
  • Customer service / public relation skills
  • Own car and sales experience an asset, but not a must
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TAKING THE STEP TO FUTURE SUCCESS
Success stories are written every day. They all have these things in common:

HARD WORK *** PERSISTENCE *** DEDICATION

Luck is a word used by those who look at the achievers with envy. Luck often gets confused with timing, diligence and a strong desire to succeed.

The future of our business is tremendous. The key to a successful future lies within the individual.

We have the tools and the system to pass on the "Know How".

Have you got the inclination and the time?

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THE NEXT STEP

Once you have reviewed this proposal and are interested in moving forward to invest in a Celebrity Extras online advertising franchise system, please contact our office to set up an interview. Interested applicants need only apply.

Call, Monday to Friday, 9 a.m. to 6 p.m. [ e.s.t. ]:


CELEBRITY EXTRAS

416-638-4995
OR
1-877-900-4300

ASK FOR J.P. Pampena


Take the first steps to future success!

  • Produced and Published in Canada by Celebrity Extras Magazine, a division of JP Public Relations Inc.
  • Celebrity Extras Magazine reserves the right to modify and improve this proposal in whole or in part.
 



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